Kano Model Calculator

Evaluate customer preferences for product features using the Kano Model framework.

Tutorial

How to Use

1
1

List Features

Add the key product features you want to evaluate.

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2

Functional Survey

Select how you would feel if the feature is present.

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3

Dysfunctional Survey

Select how you would feel if the feature is absent.

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4

Categorization

The tool automatically classifies each feature into Kano categories.

Use Cases

Use Cases

Feature Refinement

"Identify 'Must-be' features that are required for basic satisfaction."

Delighter Identification

"Find 'Attractive' features that can delight customers without being expected."

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